Plugin profile · observed daily since 02 Aug 2026

Sender – Newsletter, SMS and Email Marketing Automation for WooCommerce

Active installs5,000+ rounded
Current authorSender
Owner changesNone while we have been watching
Last release12 days ago 27 Oct 2026
Support1 / 1 resolved, last 2 months
Releases on record8
Rating4.8 /5 · 83
Added to directory22 Mar 2021
Requires WP4.7.0
Requires PHP7.1
Version lag0 up to date
Tested up toWP 7.1.4 up to date

PluginsPedia reports published data and observable changes. It does not rate plugin quality or safety, infer intent, or make recommendations. These are observations rather than a verdict. How this works

Ownership

Held by Sender throughout, with no change of ownership observed since daily tracking began on 02 Aug 2026.

Full observed history, including every field transition

Adoption

How widely the plugin is installed, and what the people running it think of it. WordPress.org rounds install figures to one significant digit, so they describe an order of magnitude rather than a headcount.

Moderately adopted: 5,000+ active installs. A real user base, well short of the ecosystem’s larger plugins.

507 downloads a day over the last 7 days, rising 389% against the 7 days before. Downloads are counted exactly and without a ceiling, so they show movement the rounded install figure cannot.

11 Sep 2026peak 2,218/day31 Oct 2026
4.8
out of 5
83 ratings
5★7793%
4★22%
3★11%
2★00%
1★34%

8 ratings left in the last 82 days, averaging 5.0 out of 5 against a lifetime average of 4.8. Recent ratings are in line with the lifetime figure.

Daily record

Every field we record, one column per observation. Fields that never moved are named once rather than repeated across every column. A row of identical numbers would be padding.

Field18 Oct19 Oct20 Oct21 Oct22 Oct23 Oct24 Oct25 Oct26 Oct27 Oct28 Oct29 Oct30 Oct31 Oct
Downloads that day—5985110150160946296971752,213650255
Ratings total8181828282828282828282828383
Version2.11.12.11.12.11.12.11.12.11.12.11.12.11.12.11.12.11.12.11.12.11.22.11.22.11.22.11.2

Unchanged throughout: active installs (5,000+) · support threads (1) · threads resolved (1)

91 days of observation, most recent 14 shown.

Maintenance

When it was last released, and how far its declared compatibility has drifted from current WordPress.

Added to directory5.5 years ago 22 Mar 2021
Requires WP4.7.0
Requires PHP7.1
Version lagcurrent

Is anyone still maintaining this?

  • Last released 27 Oct 2026, 12 days ago.
  • Declares compatibility with WordPress 7.1.4, which is current.
  • 1 of 1 support threads answered in the last two months.
  • Sender publishes no other plugin in the directory, so there is no wider activity to compare against.

A plugin that does one thing correctly may need no changes for years; a long gap is not, by itself, evidence of neglect.

History

Everything dated that this registry holds about the plugin, most recent first. Releases carry the author’s own release date; everything else is dated to when it was observed.

  1. 27 Oct 202612 days ago
    Version 2.11.2 released
  2. 05 Oct 20261 month ago
    Version 2.11.1 released
  3. 02 Oct 20261 month ago
    Version 2.11.0 released
  4. 09 Sep 20262 months ago
    Version 2.10.27 released
  5. 08 Sep 20262 months ago
    Version 2.10.26 released
  6. 25 Aug 20262 months ago
    Version 2.10.25 released
  7. 10 Aug 20263 months ago
    Version 2.10.24 released
  8. 02 Aug 20263 months ago
    First observed by PluginsPediaDaily snapshots of this plugin’s directory record begin here. Everything above this line is observed; anything before it comes from fields the API itself reports.
  9. 17 Jul 20264 months ago
    Version 2.10.23 released
  10. 22 Mar 20215.5 years ago
    Added to the WordPress.org directoryReported by the plugin API as the date this plugin was added.

What we know, and what we don’t

Everything on this page in one place, including the gaps, so that nothing here is mistaken for a clean bill of health.

What we know

  • It has been held by Sender for all 91 days we have observed it.
  • It was last released 12 days ago (27 Oct 2026).
  • Its author declares it tested up to WordPress 7.1.4, which is current.
  • WordPress.org reports 5,000+ active installs.
  • It carries 83 ratings, averaging 4.8 out of 5.
  • 1 of 1 support threads in the last two months are marked resolved.

Every record on this site, this one included, works under the same limits. We read what WordPress.org publishes about a plugin, never the plugin’s own code, so nothing here says whether a plugin is well built or safe. Install counts reach us already rounded; a change smaller than a band step doesn’t show. We don’t track security advisories yet. For anything older than our first observation we rely on the plugin’s public release log, where one exists. What this registry can and cannot see

Similar plugins

Plugins that share this one’s tags and talk about the same things in their own descriptions. Distinctive tags count for far more than broad ones. Sharing hover means something, sharing woocommerce does not, and a plugin that never mentions the subject matter is left out however its author tagged it. Among close matches, more widely installed plugins are listed first. This is a grouping rather than a ranking of quality.

MailPoet – Newsletters, Email Marketing, and Automation

Send beautiful newsletters from WordPress. Collect subscribers with signup forms, automate your emails for WooCommerce, blog post notifications & more

500,000+ installs4.4★ (1,435)updated 27 Oct 2026
email automationemail marketingnewsletter
100× the installs
Poptin – Email Marketing Automation, Newsletter & Exit Pop Ups, Email Popups

Free email automation, email campaigns, exit intent popup builder, gamified popups with spin the wheel, contact forms & smart pop ups. 🎉

20,000+ installs4.9★ (701)updated 27 Oct 2026
email automationemail marketingnewsletter
Newsletter – Send awesome emails from WordPress

An email marketing tool for your blog: subscription forms to create your lists with unlimited subscribers and newsletters.

200,000+ installs4.6★ (1,205)updated 29 Oct 2026
signup formsemail marketingnewsletter
40× the installs
Email Subscribers & Newsletters by Icegram Express – Email Marketing, Post Notifications & WooCommerce Marekting Automation for WordPress

Send newsletters, automated post notifications & WooCommerce emails in WordPress. Unlimited subscribers & campaigns, opt-in forms & no SaaS fees.

50,000+ installs4.6★ (1,170)updated 23 Oct 2026
email automationemail marketingnewsletter
10× the installs
SureContact – Newsletters, Email Marketing, Automation, Revenue Tracking & CRM

Send newsletters, set up email automations, manage contacts and track ecommerce revenue in a CRM for WordPress.

10,000+ installs4.8★ (21)updated 15 Sep 2026
email automationemail marketingnewsletter
Newsletters, Email Marketing, SMS and Popups by Omnisend

Newsletters, Email Marketing, Email Automation, Forms, Pop Up, SMS by Omnisend

100,000+ installs4.8★ (17)updated 24 Sep 2026
email marketingnewsletter
20× the installs

Grouped from the tags each author chose for their own plugin, so the grouping is only as good as those tags.

Reach out about this record

Corrections, missing context, or anything else about Sender – Newsletter, SMS and Email Marketing Automation for WooCommerce: a person reads every submission, and corrections get a reply within 5 business days.

The record is never silently edited, and your email is never published.