Plugin profile · observed daily since 02 Aug 2026
Email and SMS marketing for WordPress by DailyStory
Active installs20+ rounded
Current authorRob Howard
Owner changesNone while we have been watching
Last release8 days ago 30 Oct 2026
Support— no recent threads
Releases on record21
Rating5.0 /5 · 1
Added to directory31 Jan 2017
Requires WP5.0
Requires PHP7.2
Version lag0.3 behind
Tested up toWP 6.8.12 WordPress is now on 7.1
PluginsPedia reports published data and observable changes. It does not rate plugin quality or safety, infer intent, or make recommendations. These are observations rather than a verdict. How this works
Ownership
We track the wordpress.org account behind each plugin. An owner renaming themselves is recorded as a rename, never as a transfer. How ownership changes are detected
31 Oct 2026
Owner display name changed
“roberthoward” → “Rob Howard”. The wordpress.org account is unchanged, so this is the same owner relabelling themselves, not a transfer. Recorded as a fact; it carries no score weight.
Full observed history, including every field transition
Committing accounts
Read from the plugin’s public release log, so these predate this registry. A committing account is not an owner. Thirty accounts commit to WooCommerce and it has never changed hands.
| Account | Releases | First | Last |
|---|---|---|---|
| roberthoward | 20 | 03 Feb 2017 | 03 Apr 2025 |
This registry did not observe a transfer; it read these names off a public log. Whether that reflects a change of ownership is not something the directory publishes.
Adoption
How widely the plugin is installed, and what the people running it think of it. WordPress.org rounds install figures to one significant digit, so they describe an order of magnitude rather than a headcount.
Very early-stage: 20+ active installs. Too few installs to read anything into adoption. That is a gap in the evidence, not a mark against the plugin.
6 downloads a day over the last 7 days, rising 273% against the 7 days before. Downloads are counted exactly and without a ceiling, so they show movement the rounded install figure cannot.
11 Sep 2026peak 30/day31 Oct 2026
Daily record
Every field we record, one column per observation. Fields that never moved are named once rather than repeated across every column. A row of identical numbers would be padding.
| Field | 18 Oct | 19 Oct | 20 Oct | 21 Oct | 22 Oct | 23 Oct | 24 Oct | 25 Oct | 26 Oct | 27 Oct | 28 Oct | 29 Oct | 30 Oct | 31 Oct |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Downloads that day | — | 0 | 0 | 0 | 11 | 0 | 0 | 0 | 11 | 0 | 0 | 0 | 0 | 30 |
| Version | 2.1.6 | 2.1.6 | 2.1.6 | 2.1.6 | 2.1.6 | 2.1.6 | 2.1.6 | 2.1.6 | 2.1.6 | 2.1.6 | 2.1.6 | 2.1.6 | 2.1.6 | 2.3.0 |
Unchanged throughout: ratings total (1) · active installs (20+) · support threads (0) · threads resolved (0)
91 days of observation, most recent 14 shown.
Maintenance
When it was last released, and how far its declared compatibility has drifted from current WordPress.
Added to directory9.5 years ago 31 Jan 2017
Requires WP5.0
Requires PHP7.2
Version lag0.3 behind
Is anyone still maintaining this?
- Last released 30 Oct 2026, 9 days ago.
- Declares compatibility only up to WordPress 6.8.12, while 7.1 is current. The author has not confirmed it runs on the last 3 releases.
- The same account maintains 1 other plugin, and none has been updated in over a year, the most recent on 15 Apr 2025.
A plugin that does one thing correctly may need no changes for years; a long gap is not, by itself, evidence of neglect.
History
Everything dated that this registry holds about the plugin, most recent first. Releases carry the author’s own release date; everything else is dated to when it was observed.
Entries marked from the release log predate this registry, and daily observation began 02 Aug 2026. They were read from the plugin’s public SVN history after the fact, not watched as they happened. Everything else was observed directly.
- 31 Oct 20268 days agoOwner display name changed“roberthoward” → “Rob Howard”. The wordpress.org account is unchanged, so this is the same owner relabelling themselves, not a transfer. Recorded as a fact; it carries no score weight.
- 30 Oct 20269 days agoVersion 2.3.0 released
- 30 Oct 20269 days agoReleased after a long silenceA new release arrived 575 days after the previous one (2025-04-03). A break in dormancy is a maintenance observation, not a judgement about the release or the owner.
- 25 Sep 20261 month agoDormancy threshold crossed540 days since the last release (2025-04-03). Dormancy is a maintenance observation, not a judgement about the owner.
- 02 Aug 20263 months agoFirst observed by PluginsPediaDaily snapshots of this plugin’s directory record begin here. Everything above this line is observed; anything before it comes from fields the API itself reports.
- 03 Apr 202519 months agoVersion 2.1.6 released
- 25 Feb 202520 months agoVersion 2.1.5 releasedfrom the release logCommitted by roberthoward.
- 24 Jan 202521 months agoVersion 2.1.4 releasedfrom the release logCommitted by roberthoward.
- 07 Oct 20242 years agoVersion 2.1.2 releasedfrom the release logCommitted by roberthoward.
- 07 Oct 20242 years agoVersion 2.1.3 releasedfrom the release logCommitted by roberthoward.
- 18 Jun 20242 years agoVersion 2.1.1 releasedfrom the release logCommitted by roberthoward.
- 14 Jun 20242 years agoVersion 2.1.0 releasedfrom the release logCommitted by roberthoward.
- 09 Apr 20242.5 years agoVersion 2.0.6 releasedfrom the release logCommitted by roberthoward.
- 25 Oct 20233 years agoVersion 2.0.5 releasedfrom the release logCommitted by roberthoward.
- 13 Sep 20233 years agoVersion 2.0.4 releasedfrom the release logCommitted by roberthoward.
- 11 Jan 20233.5 years agoVersion 1.1.6 releasedfrom the release logCommitted by roberthoward.
- 11 Jan 20233.5 years agoVersion 2.0.1 releasedfrom the release logCommitted by roberthoward.
- 18 Jan 20224.5 years agoVersion 1.1.5 releasedfrom the release logCommitted by roberthoward.
- 03 Feb 20179.5 years ago7 earlier releasesfrom the release logBetween 03 Feb 2017 and 01 Jul 2021. Listed individually in the public release log rather than here.
- 31 Jan 20179.5 years agoAdded to the WordPress.org directoryReported by the plugin API as the date this plugin was added.
What we know, and what we don’t
Everything on this page in one place, including the gaps, so that nothing here is mistaken for a clean bill of health.
What we know
- It has been held by Rob Howard for all 91 days we have observed it.
- It was last released 8 days ago (30 Oct 2026).
- Its author declares it tested up to WordPress 6.8.12; WordPress is now on 7.1.
- WordPress.org reports 20+ active installs.
- It carries 1 rating, averaging 5.0 out of 5.
What we don’t know yet
- No forum threads were open in the two months we measure, so how responsive its support is cannot be said. One new thread starts answering that.
What can’t be known
- Whether the quiet is neglect or a finished plugin. That is the author’s intent, which no dataset records, and a stable plugin can need no changes for years.
Every record on this site, this one included, works under the same limits. We read what WordPress.org publishes about a plugin, never the plugin’s own code, so nothing here says whether a plugin is well built or safe. Install counts reach us already rounded; a change smaller than a band step doesn’t show. We don’t track security advisories yet. For anything older than our first observation we rely on the plugin’s public release log, where one exists. What this registry can and cannot see
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Grouped from the tags each author chose for their own plugin, so the grouping is only as good as those tags.
Reach out about this record
Corrections, missing context, or anything else about Email and SMS marketing for WordPress by DailyStory: a person reads every submission, and corrections get a reply within 5 business days.