Plugin profile · observed daily since 02 Aug 2026
Bread & Butter – Identify Website Visitors, Score Leads & Gate Content
Active installs70+ rounded
Current authorBread & Butter
Owner changesNone while we have been watching
Last release13 days ago 25 Oct 2026
Support— no recent threads
Releases on record4
Rating4.7 /5 · 7
Added to directory06 Feb 2021
Requires WP6.1
Requires PHP7.4
Version lag0 up to date
Tested up toWP 7.1.4 up to date
PluginsPedia reports published data and observable changes. It does not rate plugin quality or safety, infer intent, or make recommendations. These are observations rather than a verdict. How this works
Ownership
Held by Bread & Butter throughout, with no change of ownership observed since daily tracking began on 02 Aug 2026.
Adoption
How widely the plugin is installed, and what the people running it think of it. WordPress.org rounds install figures to one significant digit, so they describe an order of magnitude rather than a headcount.
Very early-stage: 70+ active installs. Too few installs to read anything into adoption. That is a gap in the evidence, not a mark against the plugin.
35 downloads a day over the last 7 days, rising 95% against the 7 days before. Downloads are counted exactly and without a ceiling, so they show movement the rounded install figure cannot.
11 Sep 2026peak 117/day31 Oct 2026
Install band rose to 70+ on 31 Oct 2026, from 60+. Both figures are rounded to one significant digit, so the size of the change is not knowable from them.
Daily record
Every field we record, one column per observation. Fields that never moved are named once rather than repeated across every column. A row of identical numbers would be padding.
| Field | 18 Oct | 19 Oct | 20 Oct | 21 Oct | 22 Oct | 23 Oct | 24 Oct | 25 Oct | 26 Oct | 27 Oct | 28 Oct | 29 Oct | 30 Oct | 31 Oct |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Downloads that day | — | 11 | 22 | 12 | 22 | 23 | 24 | 0 | 34 | 25 | 117 | 23 | 23 | 22 |
| Active installs | 70+ | 70+ | 70+ | 70+ | 70+ | 70+ | 70+ | 70+ | 70+ | 70+ | 60+ | 60+ | 60+ | 70+ |
| Version | 9.5.0.221 | 9.5.0.221 | 9.5.0.221 | 9.5.0.221 | 9.5.0.221 | 9.5.0.221 | 9.5.0.221 | 9.5.0.221 | 9.8.0.230 | 9.8.0.230 | 9.8.0.230 | 9.8.0.230 | 9.8.0.230 | 9.8.0.230 |
Unchanged throughout: ratings total (7) · support threads (0) · threads resolved (0)
91 days of observation, most recent 14 shown.
Maintenance
When it was last released, and how far its declared compatibility has drifted from current WordPress.
Added to directory5.5 years ago 06 Feb 2021
Requires WP6.1
Requires PHP7.4
Version lagcurrent
Is anyone still maintaining this?
- Last released 25 Oct 2026, 14 days ago.
- Declares compatibility with WordPress 7.1.4, which is current.
- Bread & Butter publishes no other plugin in the directory, so there is no wider activity to compare against.
A plugin that does one thing correctly may need no changes for years; a long gap is not, by itself, evidence of neglect.
History
Everything dated that this registry holds about the plugin, most recent first. Releases carry the author’s own release date; everything else is dated to when it was observed.
- 28 Oct 202611 days agoInstall band moved to 60+Bands are rounded to one significant digit, so the size of the change is not knowable.
- 25 Oct 202614 days agoVersion 9.8.0.230 released
- 18 Sep 20262 months agoInstall band moved to 70+Bands are rounded to one significant digit, so the size of the change is not knowable.
- 10 Sep 20262 months agoVersion 9.5.0.221 released
- 31 Aug 20262 months agoInstall band moved to 60+Bands are rounded to one significant digit, so the size of the change is not knowable.
- 25 Aug 20262 months agoInstall band moved to 50+Bands are rounded to one significant digit, so the size of the change is not knowable.
- 24 Aug 20262 months agoInstall band moved to 60+Bands are rounded to one significant digit, so the size of the change is not knowable.
- 20 Aug 20263 months agoInstall band moved to 70+Bands are rounded to one significant digit, so the size of the change is not knowable.
- 17 Aug 20263 months agoVersion 9.4.0.217 released
- 15 Aug 20263 months agoInstall band moved to 60+Bands are rounded to one significant digit, so the size of the change is not knowable.
- 13 Aug 20263 months agoVersion 9.3.0.214 released
- 12 Aug 20263 months agoInstall band moved to 70+Bands are rounded to one significant digit, so the size of the change is not knowable.
- 10 Aug 20263 months agoInstall band moved to 60+Bands are rounded to one significant digit, so the size of the change is not knowable.
- 08 Aug 20263 months agoInstall band moved to 70+Bands are rounded to one significant digit, so the size of the change is not knowable.
- 03 Aug 20263 months agoInstall band moved to 80+Bands are rounded to one significant digit, so the size of the change is not knowable.
- 02 Aug 20263 months agoInstall band moved to 70+Bands are rounded to one significant digit, so the size of the change is not knowable.
- 02 Aug 20263 months agoFirst observed by PluginsPediaDaily snapshots of this plugin’s directory record begin here. Everything above this line is observed; anything before it comes from fields the API itself reports.
- 06 Feb 20215.5 years agoAdded to the WordPress.org directoryReported by the plugin API as the date this plugin was added.
What we know, and what we don’t
Everything on this page in one place, including the gaps, so that nothing here is mistaken for a clean bill of health.
What we know
- It has been held by Bread & Butter for all 91 days we have observed it.
- It was last released 13 days ago (25 Oct 2026).
- Its author declares it tested up to WordPress 7.1.4, which is current.
- WordPress.org reports 70+ active installs.
- It carries 7 ratings, averaging 4.7 out of 5.
What we don’t know yet
- No forum threads were open in the two months we measure, so how responsive its support is cannot be said. One new thread starts answering that.
Every record on this site, this one included, works under the same limits. We read what WordPress.org publishes about a plugin, never the plugin’s own code, so nothing here says whether a plugin is well built or safe. Install counts reach us already rounded; a change smaller than a band step doesn’t show. We don’t track security advisories yet. For anything older than our first observation we rely on the plugin’s public release log, where one exists. What this registry can and cannot see
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Reach out about this record
Corrections, missing context, or anything else about Bread & Butter – Identify Website Visitors, Score Leads & Gate Content: a person reads every submission, and corrections get a reply within 5 business days.